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PLAY
Nonkels is one of the biggest comedy hits on Flemish television. For the launch of season three, PLAY wanted a campaign that felt as playful as the show itself. We turned the entire cast into hand-carved wooden marionettes, each one instantly recognizable, and built a miniature stage around them. From there we produced the full campaign with AI, from key visuals to social ads to the TV spot. No puppet was harmed, carved or strung in the making.
Client
PLAY
Year
2026
Expertise
production
Next project
PIA Group
A fully AI-produced end-of-year film. Not a gimmick. A genuine creative choice that gave us more speed, more flexibility, and more ideas than a traditional shoot ever would have allowed.
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