FROM PACKSHOT TO EYE CATCHING LOOKBOOK
Fashion moves fast. Collections shift, trends evolve, and brands are expected to respond in real time. Traditional photo- and videoshoots often can’t keep up — they require complex planning, fixed schedules, and offer limited flexibility in timing or diversity.
We approach fashion content differently. With AI-driven photo- and videography, there’s no need for physical shoots. Material can be created at multiple moments throughout the season. One packshot is enough to show a look on different body types. Custom models are built to reflect your brand identity — and grow with it.
Brand-specific virtual models
One sample shown on multiple body types
Full control over styling, lighting, poses and setting
Fast turnaround, consistent quality
STEP 1
CREATING YOUR BRAND-SPECIFIC MODELS
We start with a workshop to define the look and feel of your models. Together, we translate your brand identity into faces, body types, poses, and presence. Every detail — from skin tone to makeup, from body proportions to hairstyle — is tailored to match your aesthetic.
Once finalized, your models are locked and ready for use. They can appear in any format — photography or video — and are used exclusively for your brand. This way, they become part of your visual identity, consistent across campaigns, lookbooks and product visuals.
STEP 2
STYLING THE COLLECTION
With your models in place, we dress them using the packshots you provide. Each garment is styled onto the models with attention to fit, texture and how the fabric moves. In this phase, we create a series of clean, consistent visuals that form the foundation of your content. These images are ready for use across product pages, digital lookbooks and campaign rollouts — always on-brand and up to date.
STEP 3
FROM STILLS TO MOTION
Once the static visuals are approved, we move into motion. Together with the client, we define how each model should move — from subtle gestures to full-body motion. We also determine what kind of videos are needed: solo shots or group scenes. The result is a set of moving visuals that add rhythm and depth to your content — ideal for social media, campaign storytelling or digital showrooms.
