FROM RECIPE TO MOUTHWATERING VISUAL CONTENT
Visuals play a central role in how food is presented — for packaging, menus, online platforms or campaigns. But traditional food photography comes with practical challenges: perishable ingredients, time-sensitive styling, and often significant food waste. Once a shoot is done, making changes or updates usually means starting over.
We approach this differently. Based on a simple ingredient list and a predefined moodboard, we build your dishes with the help of AI. There’s no need for physical prep, on-set styling or multiple dish versions. The result is a flexible, efficient process with minimal food waste — and campaign material that remains mouthwatering.
Image creation based on ingredients
Minimal waste, no leftovers or spoilage
Full control over lighting, composition and setting
Flexible updates for new products or seasonal changes
STEP 1
DEFINING THE CULINARY CONCEPT
We start by identifying which culinary concepts need to be created. For each item, we review the ingredient list in detail to ensure a clear understanding of all components. We analyze reference images to establish the desired presentation – including plating styling and texture.
We also discuss any packaging elements that should be incorporated within the visuals to ensure they reflect your brand’s standards and expectations.
STEP 2
DETAILED IMAGE CREATION AND PACKAGING INTEGRATION
Each culinary concept is created based on the detailed ingredient list provided. The brand specific packaging will be integrated based on packshots to ensure accurate representation.
STEP 3
DYNAMIC STORYTELLING FOR YOUR FOOD VISUALS
Building on the approved static images, we develop dynamic content tailored to your needs. Together, we determine the desired video formats—whether product-specific clips or compilation videos showcasing multiple culinary concepts. This versatile dynamic content is designed for seamless use across various channels, including social media and digital campaigns.